Google introduced Universal App Campaigns (along with a new AdWords API!) back in 2017. For the majority of our app clients that we work with, they are usually new go to market (GTM) apps that are new to the app stores and looking to acquire users quickly. From social media networks like Facebook, Twitter, Instagram, etc. to third-party ad networks, the options are endless to help drive growth.
As April quickly comes to an end, the Appyness team recently wrapped up quite a few projects. From full branding and website development to mobile app GTM launches (go to market), we’ve had a great 2018 so far! Here’s a summary of what we’ve been doing, in our mission to help apps and clients we’re passionate about, grow!
This post is long overdue. Back in late November 2017, the Appyness team attended the App Promotion Summit (or APS for short) in Berlin, Germany. From learning about the impact of iOS 11 on App Store Optimization (ASO) strategy to testing out the latest tools for campaign management, ASO research and more, APS was the team's favorite conference of the year.
We're excited to announce that Appyness is one of the initial 5 launch partners of the Adjust Solutions Partner Program!
Earlier this year, we wrote a blog post that highlighted Mobile Marketing Trends of 2017. In addition to focusing on tactics like app localization and automated messaging programs, the team has also been focused on acquiring quality users for our clients through paid channels, such as Facebook, Google, Twitter, and Apple Search Ads.
It's been a busy Q4 here at Appyness! As we move into the holiday season, several of our web-based clients are now starting to see the positive effects of SEO strategies that we implemented a few months ago! SEO takes time - so it's better to start sooner, than later.
We've had a busy Q4 so far here at Appyness headquarters, in Austin, Texas. From signing a major partnership (which will be announced later this month) to several clients joining the Appyness family, the team has been hard at work creating the top App Marketing agency in the world and helping our app clients grow!
It has been a busy September at Appyness! We've had several new clients join the Appyness family and the team just returned from DMEXCO in Köln, Germany.
As summer wraps up, the Appyness team has recently wrapped up several projects. One of our favorite clients that we've worked with is Austin Counseling Balance. Led by Casey Lepper, Austin Counseling Balance was recently named as one of the 2016 Best of Austin Mental Health Professionals by Austin Fit Magazine.
Chris Gawrych recently joined the Appyness team as our Business Development Manager. With a dynamic range of skills across business development, sales, and marketing, Chris has joined the Appyness team to accelerate the company’s growth.
Last week, Facebook announced two new updates to the Ads reporting. These metric updates including the removal of unintentional clicks on ads in the Audience Network, as well as introducing new ad impression reporting.
Marketers use deep links to send users to a specific location within an app. When combined with a messaging solution, deep links can be used effectively to increase retention and user engagement.
Summer is quickly wrapping up here in Austin, Texas and we’re hastily preparing for our first trip to DMEXCO in Cologne, Germany, in early September. In the meantime, here’s some of the mobile app and digital marketing content that we’ve been following over the last week
While keywords are necessary to any app store optimization strategy (ASO), there are two components of keywords that are commonly overlooked. A keyword’s traffic and difficulty score are both very important to take into consideration when deciding on what keywords to focus on. These scores can make it challenging for an app to rank high for a certain keywords.
When working on a mobile marketing strategy, it should go beyond App Store Optimization (ASO). Once a user has downloaded an app, the next step is to get the user to engage and interact with the app.
You’ve got a great video and it’s going viral across all the social media channels, with likes and comments streaming in. Now, what happens when your viewers go to check out your website and yours isn’t the one that pops up at the top of the search engine results page?
Fraud isn’t typically a fun topic of discussion, but it’s important we acknowledge its existence, especially in mobile marketing. Mobile fraud can affect the number of installs, clicks, and even impressions that are reported.
When we first start working with a new client at Appyness, one of the first things the team does is to establish clear Key Performance Indicators (KPIs) that we can all agree shows growth. Each KPI is specific for each client, because every marketing push and every app is unique.