With millions of apps available, it has become increasingly difficult for publishers to gain visibility in the app stores. Because of this it is important that publishers understand App Store Optimization (ASO) best practices for both the Apple App and Google Play Stores.
There are more than 11 billion mobile devices in the world with that number is projected to increase to more than 16 billion by 2020. In 2016, there were over 1500 apps published in the Apple App Store and 6000 in the Play Store each day. Ads on mobile devices accounted for more than half of Google’s ad revenue last year, and that trend is expected to increase.