Mobile Marketing Trends of 2017

There are more than 11 billion mobile devices in the world with that number is projected to increase to more than 16 billion by 2020. In 2016, there were over 1500 apps published in the Apple App Store and 6000 in the Play Store each day. Ads on mobile devices accounted for more than half of Google’s ad revenue last year, and that trend is expected to increase.

Why I Found Appyness

"Why did you create Appyness?"

I get this question all the time while talking with new or existing clients.  There’s no simple answer - but what I can say is that I saw the need for a full-service app marketing agency that focused on the bigger picture (not just getting X amount of downloads), and I had the talent, as well as partners, that I felt like we could turn this need into a reality.  I wanted to create a mobile-focused agency that also offered SEM services to not only apps, but also other clients as well (usually its the other way around).