When we first start working with a new client at Appyness, one of the first things the team does is to establish clear Key Performance Indicators (KPIs) that we can all agree shows growth. Each KPI is specific for each client, because every marketing push and every app is unique.
Creating the Perfect App Store Screenshot
Previously, we discussed the different elements of ASO and how the right keywords can drastically increase organic downloads in our post How To Increase Your App’s Visibility Through App Store Optimization. While keywords are very important for ASO, screenshots also play a major factor in generating organic downloads.
Getting Ready for the Apple App Store Redesign
Our Favorite CTA Color: Amazon Orange
How to Increase Your App's Visibility Through App Store Optimization
Meet Matthew Hooks
Meet Dina Riddle
Meet Thomas Simoneaux
Mobile Marketing Trends of 2017
There are more than 11 billion mobile devices in the world with that number is projected to increase to more than 16 billion by 2020. In 2016, there were over 1500 apps published in the Apple App Store and 6000 in the Play Store each day. Ads on mobile devices accounted for more than half of Google’s ad revenue last year, and that trend is expected to increase.
Why I Found Appyness
"Why did you create Appyness?"
I get this question all the time while talking with new or existing clients. There’s no simple answer - but what I can say is that I saw the need for a full-service app marketing agency that focused on the bigger picture (not just getting X amount of downloads), and I had the talent, as well as partners, that I felt like we could turn this need into a reality. I wanted to create a mobile-focused agency that also offered SEM services to not only apps, but also other clients as well (usually its the other way around).