When we first start working with a new client at Appyness, one of the first things the team does is to establish clear Key Performance Indicators (KPIs) that we can all agree shows growth. Each KPI is specific for each client, because every marketing push and every app is unique.
Previously, we discussed the different elements of ASO and how the right keywords can drastically increase organic downloads in our post How To Increase Your App’s Visibility Through App Store Optimization. While keywords are very important for ASO, screenshots also play a major factor in generating organic downloads.
Except for a few tweaks here and there, the Apple App Store hasn’t changed much since its original launch back in 2008. But that is all about to change. With the release of iOS 11, the App Store as we know it will be no more.
The call-to-action button. So little, and yet, so vital to getting and converting visitors. A slight variation in placement, text, shape or color can seriously impact the trial and purchase funnel of an organic or PPC landing page.
With millions of apps available, it has become increasingly difficult for publishers to gain visibility in the app stores. Because of this it is important that publishers understand App Store Optimization (ASO) best practices for both the Apple App and Google Play Stores.
Matthew Hooks is the Co-Founder of Appyness. A veteran of the Digital Marketing scene here in Austin, Matt handles the management of our day-to-day business operations at Appyness.
Dina Riddle is our Creative Director. At Appyness, Dina utilizes her talents and background in design to translate our clients’ visions into unique and high-performing visual realities.
Thomas Simoneaux is our Digital Marketing Manager. Prior to Appyness, Thomas worked with founder Glenn Roberts at a Swiss-based software company, focusing on user acquisition and customer retention.
There are more than 11 billion mobile devices in the world with that number is projected to increase to more than 16 billion by 2020. In 2016, there were over 1500 apps published in the Apple App Store and 6000 in the Play Store each day. Ads on mobile devices accounted for more than half of Google’s ad revenue last year, and that trend is expected to increase.
"Why did you create Appyness?"
I get this question all the time while talking with new or existing clients. There’s no simple answer - but what I can say is that I saw the need for a full-service app marketing agency that focused on the bigger picture (not just getting X amount of downloads), and I had the talent, as well as partners, that I felt like we could turn this need into a reality. I wanted to create a mobile-focused agency that also offered SEM services to not only apps, but also other clients as well (usually its the other way around).