It has been a busy September at Appyness! We've had several new clients join the Appyness family and the team just returned from DMEXCO in Köln, Germany.
This was our first trip to DMEXCO and definitely won't be our last! The conference program was outstanding. In addition, we had a chance to meet with some of our partners, as well as some new vendors, to learn about what they're doing to improve measurement and performance in the mobile app space.
Here are two our favorite conference program sessions that we attended:
Season II: Sir Martin Sorrell in conversation with Jack Dorsey
Description: Sir Martin Sorrell and Jack Dorsey (CEO of Twitter) are continuing their conversation on the dmexco stage. Listen to the leaders of innovation and transformation discuss their vision of a brand new technology-driven world and Twitter’s role within it.
Building Community and Discovering Growth in a Mobile World
Now more than ever, purpose matters and fuels growth. Brands that are able to find their customers on mobile, build community around their products, and communicate their values are cutting through the noise. Join Sheryl Sandberg, Chief Operating Officer of Facebook, for a discussion around how brands can build meaningful connections – and discover growth – on mobile.
These two programs were just a handful of the ones that we attended. If you're interested in viewing more DMEXCO videos, check them out here: https://dmexco.com/video/.